Toyota to expand operations

Toyota Ghana Company Limited is to focus on expanding its market share in the Ghanaian automobile industry by making customer satisfaction a priority.
Although the 22 per cent market share holder would not divulge the share it was targeting for this year, the  General Manager in charge of Operations, Mr Eric Dako told the GRAPHIC BUSINESS  that the bottom line was to    maintain sales  and maintainance actvivties.
 That notwithstanding, he stressed that the growth in market share  on year by year was a clear indication of the confidence that customers have in Toyota.
Mr Dako was speaking in an interview after the 2012 Toyota Marketing Awards Ceremony, which saw Toyota Ghana winning three awards; one for a new sales record, a gold prize for increase in sales volume and improvement in market share and a diamond award for sales, marketing and customer service activities.
According to Mr Dako, Toyota Ghana has  put measures in place to improve on the level of satisfaction that was offered to clients.
One of such measures was the after sales support given to their clients explaining that “if you are given a vehicle and you are not well supported, you will never be happy.”
Giving an overview of the sales performance of the company for the first quarter of 2013, Mr Dako said “the first four months have been very good and we are expecting to continue to improve upon sales by the end of the year.”
He also explained that a lot of analysis had been done and the company would make sure it meets the all year round demand of their clients adding, “once you walk in you will get what you want.”
The Managing Director of Toyota Ghana, Mr Takahiko Takabayashi said the awards were in recognition of their hard work and are currently stands tall among other Toyota distributers in Africa.
“In addition to these, Toyota Ghana has also earned two more awards from Toyota Motor Corporation – the “outstanding Customer Service Award” and the “Best Practice Award” for our excellent customer first initiatives,” he said.

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