THE Chief Executive Officer of MTN Ghana, Mr Michael Ikpoki, says the company is committed to policy initiatives that will help reduce cash transactions in the country.
That, he said, was in line with MTN’s drive to achieve a cashless society for Ghana and in the process help minimise the cost associated with cash transactions.
The CEO was speaking during the launch of MTN’s Mobile Money month in Accra.
Mr Ikpoki said the company had declared August as such to enable it educate and encourage subscribers to patronise its Mobile Money Service.
The month long celebration is on the theme,“MTN Mobile Money—creating a cashless economy with your mobile phone,” and is part of measures being put in place by the company to bring Mobile Money to the masses in order to enrich their lives.
The company is hoping to recruit about 10,000 new subscribers at the end of the 31 days.
Mr Ikpoki said at the ceremony that following the several strides the service had made three years after its launch, there was the need to get more people to use the service. He added, “this calls for intensive consumer education aimed at drawing attention to the importance of Mobile Money Service.”
“We are, therefore, launching the Mobile Money month to enable more people to know about the importance of the service. We are confident that at the end of the month of August more customers would have hooked on to the service,” he said.
According to him, although the service was launched with money transfer and airtime top up as the key services, in December 2010, Mobile Money introduced the payment of ECG bills and DSTV bills.
He added that in March 2011, the payment of postpaid bills was added to the portfolio of services and in June 2011, Mi Life Insurance started on pilot and was commercially launched in May 2012.
“Again in December 2011, we began two pilot projects aimed at linking Mobile Money wallets to bank accounts and cash withdrawal from the ATM and in May 2012, we introduced the general payments service which enables customers to make payment for various services, including online shopping, airline ticket payment, etc,” he said.
He said the most recent addition to the Mobile Money service is the school fees payment, adding that “since we launched MTN Mobile Money service in July 2009, we have registered about two million people who are enjoying the convenience of transacting business without cash.”
Outlining events to mark the celebration of the month, the Mobile Money Commercial Senior manager of MTN, Mr Eli Hini, said the company would hold roundtable discussions with stakeholders to develop policies, organise floats in selected towns across the regions and engage their staff on various Mobile Money Services.
He added that Mobile Money promotions would be organised to drive transactions, educate the general public on the service and engage MTN dealers on various forums.
The Mobile Money team, he explained, would hold campus and service centre activations to get more students to use the service. The activities for the month would end with a family fun game and a bazaar.
He also assured customers of several freebies during the promotion month and urged them to patronise the service.
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