FIRST National, one of the biggest Savings and Loans Company in the country, has outdoored its automated teller machines (ATMs) and mobile point of sale (POS) systems to make banking services more accessible to its customers.
The Chief Executive Officer of the bank, Mr Patrick Anumel, said introducing these systems will enhance service delivery to the bank’s customers as First National strives to use Information Communication Technology (ICT) to change the face of its operations.
He explained at the unveiling ceremony in Accra that with the ATM, customers could easily withdraw their money, check their account balance, print their mini statements and change their pin numbers at their own comfort.
He added, “with POS you can just stay in the comfort of your home, office, shop and First National field cashiers would come to you to facilitate their cash deposits.”
Mr Anumel said at First National their primary focus was their customers and as such the company would continue to roll out interesting and exciting products and services for their customers.
“In First National, we believe that the customer is the most important stakeholder in our business. We believe that the customer is king. The customer makes our business grow. It is our primary focus not only to satisfy our customers but to go beyond that and delight them,” he said.
The company, he also explained, has chalked up several feats in the industry: “When First National started active operations in 2007, the deposit base was GH¢2.4 million and the loan portfolio was GH¢6.8 million. Four years down the line in 2011, the deposits had grown to GH¢99.6 million and the loan portfolio to GH¢58.6 million.”
He added as at June 30, 2012, their deposit had grown to GH¢112.8 million and the loan portfolio increasing to GH¢73.5 million.
First National, he also said, had 48 branches spread nationwide with 221,000 deposit customers and over 15,000 loan customers.
The clientele base, he said, had been increasing because their customers were satisfied and delighted and they referred more prospects to them.
The Chief Manager, Banking Supervision Department at the Bank of Ghana, Mr Wallace Essuman, advised operators in the industry to regularise their operations as the Central Bank was getting tough on people who would breach the regulations.
He, therefore, advised management of First National to intensify their internal and risk control systems as they increase their growth rate to forestall any challenges associated with a growing company.
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