Consumer Finance Company re-launched

CONSUMER Finance Company (CFC), a subsidiary company of Bayport Management Limited (BML), has unveiled its new corporate logo, “Nserewa” in Accra.
The Nserewa Symbol according to the Marketing Manager of the company, Ms Patricia Afriyie Boateng was chosen because of its rich meaning as it stood for wealth, affluence, abundance and sanctity.
The new logo she also explained was in line with CFCs aim to make the working class wealthy with the abundance of life’s little essentials in order to have the peace of mind to go about their daily affairs.
She said in line with the new logo, customers were promised  a positive change and an upgrade of services.
Speaking at the unveiling ceremony in Accra, Ms Boateng said the corporate colours of the new CFC logo were Magenta and Cyan which she said would give their new logo the ability to appeal and attract diverse workers and professionals in the society.
“Magenta is a shade of red. It is an instrument of change and transformation, and we find it appropriate as we embark on a journey to transform our identity, our business processes and quality of service to our most cherished clients,” she said.
She added “Magenta symbolises harmony and balance in every aspect of life: Physical, mental, emotional and spiritual. It helps to release old emotional patterns that prevent personal and spiritual development and aids us in moving forward.”
Cyan on the other hand she explained was a shade of blue which was associated with intelligence, stability, unity and conservatism thus,  attractive to the mature members of the society.
“Blue conveys importance and confidence without being somber or sinister. With the Cyan, we are assuring our existing and prospective clients that, whilst we seek to transform our business processes, we will not compromise on our professionalism in our quest to serve you better and faster,” she said.
The Managing Director of CFC, Mr Justice Boahen in his address said the primary objective of the company was to provide affordable, personal unsecured credit and consumer finance solutions to the formally employed sector through a partnership with the government, parastatal organisations, trade unions and other employers.
The company he said would continue to offer modest loans to the thousands of  employed Ghanaians  in both the formal and informal sector.