BonVi to expand wings into other markets

BonVi! is a consumer products company focusing on beauty and healthcare products that were recently introduced onto the Ghanaian market. Jessica Acheampong looks at what the company offers to its potential customers
FAST consumer goods producer, BonVi, says it is spreading its tentacles in Africa to help bring quality products to people of the continent and also help create jobs through private enterprise.
A subsidiary of the US based company, IAWL, BonVi came to the country in 2010 with its home care, personal care and nutritional United States made products to their customers.
The Vice President, Sales, of the company, Mr Daniel Osafo, told the Graphic Business in an interview that BonVi’s presence in Ghana was part of an overall Africa business strategy by their parent company, IAWL, to increase their presence across Africa.
“With support of our US parent company, we launched BonVi in 2010 to encourage private enterprise and job creation. We continue to grow and expand our sales territories by offering high quality products that you use every day,” he explained.
The company, he disclosed, was committed to providing high quality products that Ghanaians used every day at affordable prices.
He added that “our fundamental values of integrity, trust and commitment are reflected in everything we do. We are committed to enhancing the communities in which we live, work and play by supplying high quality products at affordable prices.”

PRODUCTS
Mr Osafo told the GRAPHIC BUSINESS that the company focused on the retailing of their products through their various retail outlets nationwide.
For home care, the company has many products including all purpose cleaning solutions, washing powder, scrubbing care, and concentrated washing powder, which are designed to give homes a clean touch.
BonVi also houses several nutritional products like the Slim meal replacement drink, energy drinks in both ready-to-drink and powder forms, glucosamine pain reliever and food supplements.
The company also offers personal care products like the anti-bacterial bathing soap, body wash soaps, body lotions and glycerin and honey facial soap.
Mr Osafo was, however, quick to add that their products are of high quality yet have affordable prices, which he said had helped the company to penetrate into the Ghanaian market very well.

IMPRESSIONS OF THE GHANAIAN MARKET
BonVi, he said is a brand that has fast gained roots in the market hence their ability to compete favourably on the market, riding on its quality yet affordable value propositions.
The Vice President of BonVi described the Ghanaian market as an interesting one, since customers know what they wanted and would not settle for anything less.
 “We want consumers to be interested in our products because of the attributes and benefits they offer,” Mr Osafo explained, adding that the company understood the needs of its customers and offered products to suit them without taking the market for granted.
“As partners within our community and with our consumers, we are continually striving to improve our products to meet their needs. Our success will be measured not only in economic terms, but by the respect, trust and credibility we earn,” he said.
CORPORATE SOCIAL RESPONSIBILITY

Mr Osafo explained that the company had contributed significantly towards developing the community in which they operated, recollecting that in September 2010, the company partnered the Accra Metropolitan Authority to refurbish two schools at Kotababi, a suburb of Accra.
The company also supports five orphanage homes in the Northern Region, donating some food supplements to the inmates.
PLANS FOR EXPANSIONS

Despite the various challenges that the company faces, Mr Osafo told the Graphic Business that the company was poised to grow and expand its foot prints and product lines in the country.
For now, the focus would be to ensure a nationwide presence with several retail distributors in the various regions.
He said the company would explore options of developing new products to suit customer needs and called on customers to expect more from the company as it strove to be the ultimate beauty and health care solutions provider in the country.