Ecobank Ghana has launched its Ecobank Advance Account aimed at providing short-term financial assistance to its customers.
This product, according to the Executive Director of the Domestic Bank division of the bank, Mr George Mensah-Asante, is to help bridge the financial gap that customers face in finding a short-term source of finance for their pressing needs.
Speaking at the launch in Accra, he assured customers that the product was aimed at “assisting you to bridge short-term financing gaps ranging from payment of school fees, rent advance, home improvement and procurement of household/ personal items to emergencies, amongst others.”
He was also optimistic that the product would appeal to all who were eligible for it and would be well embraced and patronised by their clients.
“May we see many of you signing up for this product and also serving as our advocates as we unveil to you its numerous benefits,” he said.
Mr Mensah-Asante also stressed that Ecobank remained committed to meeting the financial needs of their customers and as such had declared the year 2012 as “the customer year.”
He noted that “at Ecobank we believe that the entire business of banking is about the customer and we will continue to strive towards facilitating your financial needs”.
He added that Ecobank Ghana Limited is a universal bank which is currently counted amongst the strongest retail banks in Ghana and had a strong presence in eight out of the 10 regions of Ghana with 54 branches and 135 ATM machines nationwide.
He stressed that with their ongoing merger with The Trust Bank (TTB), the bank will soon have 77 branches with 161 ATMs and would be undisputedly the number one bank in Total Assets and profitability in Ghana.
The Head of Consumer Banking of Ecobank, Mrs Shirley Dontoh, in her presentation on the product, said the new product is to bridge the financial gap that customers face as well as develop an easy, quick and accessible platform to provide financial assistance to its customers.
Elaborating on the features of the account, she said an applicant must be an account holder of Ecobank; one’s salary should pass through Ecobank, as well as qualify for up to 50 per cent of the month’s net salary.
She added that the account also had a renewable tenure of three months as well as a quick turnaround time.
Speaking at the launch in Accra, he assured customers that the product was aimed at “assisting you to bridge short-term financing gaps ranging from payment of school fees, rent advance, home improvement and procurement of household/ personal items to emergencies, amongst others.”
He was also optimistic that the product would appeal to all who were eligible for it and would be well embraced and patronised by their clients.
“May we see many of you signing up for this product and also serving as our advocates as we unveil to you its numerous benefits,” he said.
Mr Mensah-Asante also stressed that Ecobank remained committed to meeting the financial needs of their customers and as such had declared the year 2012 as “the customer year.”
He noted that “at Ecobank we believe that the entire business of banking is about the customer and we will continue to strive towards facilitating your financial needs”.
He added that Ecobank Ghana Limited is a universal bank which is currently counted amongst the strongest retail banks in Ghana and had a strong presence in eight out of the 10 regions of Ghana with 54 branches and 135 ATM machines nationwide.
He stressed that with their ongoing merger with The Trust Bank (TTB), the bank will soon have 77 branches with 161 ATMs and would be undisputedly the number one bank in Total Assets and profitability in Ghana.
The Head of Consumer Banking of Ecobank, Mrs Shirley Dontoh, in her presentation on the product, said the new product is to bridge the financial gap that customers face as well as develop an easy, quick and accessible platform to provide financial assistance to its customers.
Elaborating on the features of the account, she said an applicant must be an account holder of Ecobank; one’s salary should pass through Ecobank, as well as qualify for up to 50 per cent of the month’s net salary.
She added that the account also had a renewable tenure of three months as well as a quick turnaround time.
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